Value Australia is the product of a collaboration between innovation leaders in research, government, and industry – University of New South Wales (UNSW), FrontierSI and PEXA.
It has been developed off the back of a six-year pilot program across metropolitan Sydney and Brisbane as part of the award-winning RAISE project, creating next-generation Automated Valuation Models.
The award-winning team and technical expertise behind Value Australia have been recognised by industry leaders both locally and internationally:
CEO, Value Australia
Team Member & Board Member
Mark is a highly accomplished Director and Founder, specialising in the intersection of property, technology and data. With over 25 years of experience in the property industry, including senior leadership roles and board directorships, Mark is widely recognised as a property expert. Read more
Mark is a leader in terms of the evolution of the property valuation industry - pursuing new initiatives, solutions and digital platforms whilst ensuring the customer experience is always considered. His strong academic background and professional certifications demonstrate his deep knowledge and expertise in the property industry. With his strategic thinking, leadership skills, and passion for innovation, Mark is at the forefront of leveraging technology and data to drive the evolution and growth of businesses.
Head of Property Services, Value Australia
Team Member
Adam has over 20 years’ experience in several senior roles in the banking and property valuation industries. He has experience leading projects across Australia, as well as in New Zealand and India. Read more
Adam is passionate about customer engagement, operational efficiency and driving strategic initiatives through partnerships with our customers and within our Value Australia team.
Senior Data Scientist, Value Australia
Team Member
Vivien is a senior data scientist with over 10 years’ experience in data science and urban analytics. She leads innovative data-driven solutions to support automated property valuation, land mass valuation and urban planning scenarios using advanced statistical and machine learning techniques. Read more
Vivien completed her Ph.D. in Urban Planning at University of New South Wales in 2017. She remains actively engaged in the academic community, as an honoured scholar affiliated with the City Futures Research Centre at UNSW, where she continues to contribute to cutting-edge research and knowledge dissemination in property economics and housing analytics.
Group Chief Financial Officer at PEXA
Board Member
With more than 25 years’ corporate experience, Scott Butterworth joined PEXA in November 2021. As Chief Growth Officer, Scott is responsible for extending PEXA’s business into providing new innovative data insights solutions and digital services. Read more
Prior to joining PEXA, Scott was the Chief Financial Officer (CFO) for ASX-listed firm, Slater & Gordon. He has also held senior roles at Boston Consulting Group, National Australia Bank, Westpac and Clydesdale Bank, where he served as both CFO and Chief Data Officer.
CEO at FrontierSI
Board Member
Graeme has been CEO of FrontierSI since July 2018. He previously served as CEO and Deputy CEO for the Cooperative Research Centre for Spatial Information (CRCSI), where he was responsible for operations, including finance, compliance, legals, corporate governance, business development and commercialisation. Read more
Graeme’s prior experience includes technology transfer, including negotiation of commercial agreements, commercial and route-to-market strategies, intellectual property management, licencing, and project planning.
Group Advocate at PEXA
Board member
Simon is a distinguished public sector executive who joined PEXA in 2020 as the Chief Operating Officer and is currently its Group Advocate. He was responsible for enabling a favourable regulatory environment, devising and delivering business simplification and modernised enterprise architecture, information and cyber security, and the provision of business technology. Read more
Simon joined PEXA from international management consultancy Nous Group, where he worked extensively with government and university leaders developing strategy, delivering transformation and strengthening governance practices.
Simon has also extensive experience in the public sector, having served 24 years with the NSW Government in several roles including Secretary of the Department of Industry, CEO of the Department of Finance, Services and Innovation, and Deputy Director General of the Department of Premier and Cabinet (Economic Policy).
Find out more about how Value Australia’s Automated Valuation platform can benefit your organisation.
