About Us

An award-winning collaboration

Brought to you by experts in data and ai

Value Australia is the product of a collaboration between innovation leaders in research, government, and industry – University of New South Wales (UNSW), FrontierSI and PEXA.

It has been developed off the back of a six-year pilot program across metropolitan Sydney and Brisbane as part of the award-winning RAISE project, creating next-generation Automated Valuation Models.

Our Team

The award-winning team and technical expertise behind Value Australia have been recognised by industry leaders both locally and internationally:

Mark Nassif

Mark Nassif

CEO, Value Australia

Team Member & Board Member

Mark is a highly accomplished Director and Founder, specialising in the intersection of property, technology and data. With over 25 years of experience in the property industry, including senior leadership roles and board directorships, Mark is widely recognised as a property expert. Read more

Mark is a leader in terms of the evolution of the property valuation industry - pursuing new initiatives, solutions and digital platforms whilst ensuring the customer experience is always considered. His strong academic background and professional certifications demonstrate his deep knowledge and expertise in the property industry. With his strategic thinking, leadership skills, and passion for innovation, Mark is at the forefront of leveraging technology and data to drive the evolution and growth of businesses.

Mark[dot]Nassif[at]value-australia[dot]com[dot]auLinkedIn
Adam Lidbury

Adam Lidbury

Head of Property Services, Value Australia

Team Member

Adam has over 20 years’ experience in several senior roles in the banking and property valuation industries. He has experience leading projects across Australia, as well as in New Zealand and India. Read more

Adam is passionate about customer engagement, operational efficiency and driving strategic initiatives through partnerships with our customers and within our Value Australia team.

Adam[dot]Lidbury[at]value-australia[dot]com[dot]auLinkedIn
Vivien Shi

Vivien Shi

Senior Data Scientist, Value Australia

Team Member

Vivien is a senior data scientist with over 10 years’ experience in data science and urban analytics. She leads innovative data-driven solutions to support automated property valuation, land mass valuation and urban planning scenarios using advanced statistical and machine learning techniques. Read more

Vivien completed her Ph.D. in Urban Planning at University of New South Wales in 2017. She remains actively engaged in the academic community, as an honoured scholar affiliated with the City Futures Research Centre at UNSW, where she continues to contribute to cutting-edge research and knowledge dissemination in property economics and housing analytics.

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Les Vance

Les Vance

Group CEO, PEXA AU

Board member

Les Vance is the CEO of PEXA Australia. Prior to PEXA he has worked in several senior roles across risk, transformation, legal, operations, investments and business partnering. Having also worked across both the banking and legal sector. Read more

He brings more than 20 years of corporate experience, having held senior roles including as a Group Executive at Westpac, Chief Operating Officer of Westpac’s Consumer Division, Chief Risk Officer at BT Financial Group (part of the Westpac Group), Group Executive, External Funds and Chief Operating Officer at Investa Property Group, General Counsel at Tab Limited and Partner at Freehills.

Natalie Field

Natalie Field

CEO, Informed Decisions & Insights

Board Member

Natalie brings a wealth of experience and a customer-centric approach to her role as CEO, Informed Decisions & Insights. With 20 years of global experience, she has been a catalyst for change across industries such as health, telecommunications, and services. Read more

Natalie's expertise in innovation, customer experience, product development, digital transformation, data utilisation, and technology has consistently driven business growth and unlocked new opportunities. She had a proven track record in leveraging digital and data capabilities to enhance and expand existing business models.

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Graeme Kernich

Graeme Kernich

CEO at FrontierSI

Board Member

Graeme has been CEO of FrontierSI since July 2018. He previously served as CEO and Deputy CEO for the Cooperative Research Centre for Spatial Information (CRCSI), where he was responsible for operations, including finance, compliance, legals, corporate governance, business development and commercialisation. Read more

Graeme’s prior experience includes technology transfer, including negotiation of commercial agreements, commercial and route-to-market strategies, intellectual property management, licencing, and project planning.

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Make an Enquiry

Find out more about how Value Australia’s Automated Valuation platform can benefit your organisation.